Health has become an important theme in modern times. Maintaining and improving health relies on four key elements: mind, diet, movement, and sleep. Television commercials relentlessly pursue these key points, constantly evolving how they present themselves to the public. Companies and TV stations investigate the effectiveness of their commercials. Data on whether viewers watched or didn’t watch is like a golden egg. Viewer ratings and social media trends are valuable data. Dramas, comedy shows, sports, and even commercials all contain hidden strategies to capture people’s attention.
The amino acids humans need are classified into essential and non-essential amino acids. Essential amino acids cannot be synthesized in the body and must be supplemented through food. There are 10 types, including methionine. Non-essential amino acids can be synthesized in the body, but a deficiency can cause problems. There are 10 types, including glutamate. If even one of these 20 amino acids is missing, the balance is lost and protein synthesis is impossible. For example, soybeans are an essential ingredient in the Japanese diet, including tofu and natto. Soybeans contain a balanced amount of all nine essential amino acids. However, soybeans tend to lack an amino acid called methionine. Dried bonito flakes are a food ingredient that compensates for this. Dried bonito flakes, derived from animals, are rich in methionine. The habit of adding dried bonito flakes to boiled tofu, which we often unknowingly enjoy, is actually a nutritionally balanced dish. If dried bonito flakes and tofu companies collaborated on commercials for tofu and bonito flakes, using the theme “This dish will improve your health,” it could be an effective commercial. Instead of one company, two companies could collaborate to create a short story.
Obesity is also a hot topic. Recent findings have shown that the intestinal flora of obese people has reduced production of short-chain fatty acids. Short-chain fatty acids are produced when intestinal bacteria such as Bacteroides break down food. Bacteroides and other bacteria that produce short-chain fatty acids live on dietary fiber. Foods preferred by these bacteria include seaweed, mushrooms, vegetables, beans, konjac, millet, and brown rice. With this knowledge in mind, it would be interesting for multiple companies, rather than just one, producing seaweed and mushrooms, to offer menus that effectively increase slimming flora.
