Due to the coronavirus pandemic, telework has become popular. However, it has become clear that telework alone is not enough. As evidence of this, there is a noticeable return to the office. The return to office space is an opportunity for developers to attract tenants. However, companies (tenants) tend not to be willing to come just by providing buildings and offices. As a developer, it seems like we are now in a situation that we have to come up with ways to make people willing to come. As a company, it is desirable for buildings to have mechanisms that make employees happy and increase their motivation for work. When employees come to work, if there is a mechanism that allows them to be healthy, enjoy their work, and increase productivity, the value of the tenant will increase.
One such developer is Mitsui Fudosan. Mitsui Fudosan offers &well, a health management support service. Since 2019, it has been evolving the &well service. In addition to dieting, &well also provides support for smoking cessation. In the long run, obesity and smoking are disadvantageous for the individual, the company, and society. Mitsui Real Estate has partnered with a cloud gym, that trainers provide advice based on test results. This cloud gym provides instructions on exercise and diet based on physical examinations.
What’s interesting about &well is that it incorporates games. It incorporates gamification and mechanisms to keep participants motivated. This event will be a basketball tournament between tenant companies in Mitsui Fudosan offices. One such event was a competitive basketball tournament in which a total of 54 people from nine companies competed. Additionally, Mitsui Fudosan regularly holds walking events for companies. This walking event will last for two months. They will recruit 3 to 5 people per team, up to 100 participants, from tenant companies. Each team competes for BMI (body fat improvement) points, and prizes are awarded to the top performers. If there is a mechanism to enjoy working, maintain and improve health, and increase productivity in a building prepared by a developer, it will be a win-win for both employees and the company.
