According to the 2022 Leisure White Paper, the number of mountain climbers is estimated to be 5 million. An interesting phenomenon is the increase or decrease in the number of summits in each prefecture. Recent mountain apps have become great for keeping track of your mountain history using your smartphone. This app uses the Global Positioning System (GPS) to keep track of the mountains you’ve climbed. By the end of 2023, the number of downloads will be approximately 4 million, 2.7 times the number four years ago, making it popular. The site that provides this app has a system that allows you to see how many people have climbed which mountain. According to the report, Okinawa Prefecture has seen the largest increase in the number of summits, with an increase of 5.57 times compared to before. The number of people enjoying mountain climbing is increasing in Okinawa and Chiba prefectures, which do not have high mountains. In particular, the number of seniors over 60 is increasing.
Outdoor activities such as mountain climbing can be said to be a fundamental human activity in a sense. The mountain climbing and hiking population is said to be between 8 and 10 million people. It is a popular outdoor activity that consistently ranks 2nd to 3rd among the exercises performed by middle-aged people over 60 years old. This activity involves danger and accidents. They understand that there is no absolute safety in mountain climbing. The concern of careful mountaineers seems to be how to protect their own lives in the event of an accident without causing inconvenience to others. If you have insurance that covers such conscientious people, you will be able to enjoy mountain climbing and other outdoor activities with peace of mind.
Insurance for rescue alone is no fun. It would be interesting if there was a system that would provide health support and lead to a richer life if you had insurance. New complex services are being created as life insurance companies engage in M&A (joint ventures and acquisitions). This service is based on the concept of health and happiness insurance from birth to death. The anticipated service will encourage mountaineering and outdoor activities. Outdoor activities themselves promote good health. Staying active will extend your healthy lifespan. Activity status and data can be monitored using the mountain app. When it comes to car insurance, the insurance for the person who causes the accident will be higher. Similarly, if you do not walk safely, your insurance premiums will increase. We create insurance that gives preferential treatment to those who increase their activity by walking safely, and penalizes those who do worse. In addition, we encourage the involvement of not only private companies but also local governments. If you are active and healthy, you will save money on medical expenses. It may be interesting to have a system in which a percentage of this savings is returned to the insurance company.
